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They say that a picture is worth a thousand words. Using images in your marketing campaigns can communicate a lot about what types of emotions you’re trying to convey. These days, you can deliver that same level of emotion with a single keyboard click.

We’re talking about emoji.

Whether your audience is young and hip to the latest internet trends, or take a more traditional approach, emoji have a place on a variety of marketing channels.

Let’s talk about what emoji are, where they came from, and how to use them in every aspect of your marketing campaigns.

What are emojis?

Even though they gained mainstream popularity within the last decade, Emoji were first created in the 1990s by a Japanese marketing agency. Originally, they were used as a derivation of standard typographic emoticons that were popular on the internet at the time. These images gave personality to the emoticons and added another level of self-expression to online communications. In 2011, Apple made the emoji a permanent part of their iOS 5 keyboard, launching the little faces into the spotlight.

Today there are 1,620 emoji in the iOS keyboard with new ones joining the lineup every year.